The Death of the Company Blog

Imagine if you will, standing in the center of Penn Station (or your preferred hub of transportation) in the middle of the busiest time of the year.   A blur of people are zooming by, every single one rushing to get home to the comfort of their own home, to see their loved ones, or just relax from another long day at the office.  And for a split second, a face in the sea of hundreds from across the room catches your eye.  Just a flicker of light in your retina was all that needed to capture your attention, and it feels so familiar, even if you’ve only seen it for the first time.

Now imagine that was a blog headline (Ha! Gotcha!)

All dramatics aside, I seriously think that 37 Signals gets me.  Like, as a human being.  I randomly saw this article on their Signal Vs. Noise blog titled “When culture turns into policy” and their graphic hit me like Mike Tyson’s punch to the solar plexus.

1208-Culture-vs-Policy

I’ve been in multiple jobs where writing a blog was part of the description, and I have nothing against the concept of writing for a blog.  But what I do have a problem with is the churning process of “social media content”.  If you want to invest in having a blog, then great! But if a company literally says “hey, you got an hour – write a blog about x,y and z”, then the content is guaranteed to be awful.

It seems senseless to write a blog to make your company seem “cool” instead of actually just doing cool stuff.  Why force your coworkers to an after work gathering instead of just building the type of work environment where friendships would flourish any way?

Let’s just cut the bullshit.

 

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