I think the best type of marketing is the type that doesn’t feel like it’s marketing at all. Especially nowadays when we sort of live in a surreal world where everyone is a professional “brand” consultant. I myself am guilty of looking at a marketing campaign and trying to tear it apart and critique it using a critical eye instead of just enjoying it.
Long story short, a photographer named Jens Lennartsson went on Alibaba and made a bunch of action figures of himself as promotional items to send off to potential clients to win their business. The first thing I thought was, holy shit this is the coolest thing ever. This guy jumped through 50 lazer beams and was able to access the dopamine receptors in my brain and turned them on. I think it’s especially cool to me, because I’ve been studying a lot of portfolio sites (as research for my new site, which is going to be BAD ASS) and after a while they all became the same.
Breaking through the screen is sometimes the best thing you can do in digital.